456com Privacy Policy

456com operates the online casino and sports betting platform accessible at https://456com.app. We are the data controller responsible for the personal data you provide when using our services. 456com is designed to serve players across Bangladesh, including those based in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar.

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact our Data Support team:

• Email: [email protected] (plain text — not a clickable link)
• Response Time: We aim to respond to all data-related queries within 5 business days.
• Operating Hours: Bangladesh Standard Time (BST, UTC+6), Monday to Saturday.

456com collects personal data through several channels: directly from you during registration and account use, automatically through your use of the platform, and occasionally from third-party identity verification services. The categories of data we may collect include:

• Registration Data: Full name, date of birth, email address, mobile phone number, and residential address. This data is required to create and verify your account.
• Identity Verification Data: Copies of government-issued identification documents (such as a National ID card or passport) and proof of address documents, collected when required for age verification or anti-money-laundering (AML) compliance.
• Payment Data: Mobile banking account numbers (bKash, Nagad, Rocket, Upay), bank account details (Dutch-Bangla Bank, City Bank, BRAC Bank), and transaction history. We do not store full payment credentials — payment processing is handled by our secure payment partners.
• Usage Data: Information about how you interact with the platform, including pages visited, games played, bets placed, session duration, login timestamps, and in-platform activity logs.
• Device and Technical Data: IP address, browser type and version, operating system, device identifiers, screen resolution, and referring URLs collected automatically when you access the platform.
• Communications Data: The content of messages you send to our support team, including complaints, queries, and feedback.
• Responsible Gaming Data: Deposit limits, self-exclusion requests, session time settings, and any other responsible gaming preferences you configure on your account.

We do not intentionally collect sensitive personal data such as biometric data, political opinions, religious beliefs, or health information unless specifically required by law.

456com processes your personal data only for specific, legitimate purposes. The table below sets out our primary processing activities and the legal basis for each:

• Account Creation and Management: We use your registration data to create, maintain, and operate your 456com player account. This is necessary for the performance of the contract between you and 456com.
• Identity Verification and Age Checks: We verify your identity and confirm you are aged 21 or above, as required by our platform rules. This is a legal obligation and a contractual necessity.
• Payment Processing: We use payment data to process deposits and withdrawals via supported methods including bKash, Nagad, Rocket, Upay, and linked bank accounts. This is necessary for contract performance.
• Fraud Prevention and Security: We analyse usage data and device data to detect and prevent fraud, money laundering, account takeovers, and other illegal activities. This serves our legitimate interests in protecting the platform and our players.
• Customer Support: We use your communications data to respond to queries, resolve disputes, and improve our service quality. This is based on legitimate interests and contract performance.
• Responsible Gaming Compliance: We use responsible gaming data to enforce deposit limits, process self-exclusion requests, and send reality-check notifications. This is a contractual and ethical obligation.
• Platform Improvement: Aggregated, anonymised usage data helps us improve the platform's performance, game selection, and user experience. This serves our legitimate business interests.
• Legal Compliance: We may process and retain data where required by applicable laws, including anti-money-laundering regulations and other financial compliance obligations.

456com uses cookies and similar tracking technologies to operate the platform, remember your preferences, and analyse site performance. The types of cookies we use are as follows:

• Essential Cookies: Required for the platform to function. These include session cookies that keep you logged in and security tokens that protect your account. These cannot be disabled without breaking core functionality.
• Functional Cookies: Remember your preferences, such as language settings, display preferences, and responsible gaming configurations, so you do not need to re-enter them each visit.
• Analytics Cookies: Collect anonymised data about how players navigate the platform — which pages are visited most, where users drop off, and how sessions progress. This data is used solely to improve the 456com experience and is never used to identify individual users.
• Security Cookies: Help us detect unusual login activity, identify potential bot or fraud attempts, and enforce account security policies.

You can manage cookie preferences through your browser settings. Note that disabling essential cookies will prevent you from logging in or using core features of the 456com platform. We do not use third-party advertising cookies or behavioural tracking cookies.

456com does not sell, rent, or trade your personal data to any third party for marketing purposes. We may share your data with a limited set of trusted third parties only where necessary to operate our services:

• Payment Processors: Secure third-party payment partners who handle transactions via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank. These partners process payment data under their own privacy and security standards and are contractually obligated to protect your information.
• Game Software Providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive anonymised session data necessary to deliver game content. These providers do not receive your registration or identity data.
• Identity Verification Services: Third-party KYC (Know Your Customer) and AML (Anti-Money Laundering) service providers who assist us in verifying player identities and meeting compliance obligations. Data shared with these providers is strictly limited to what is necessary for verification.
• Legal and Regulatory Authorities: We may disclose personal data to law enforcement, regulatory bodies, or courts where required by applicable law or in response to a lawful legal process. We will notify you of such disclosure where legally permitted to do so.
• Professional Advisers: Lawyers, accountants, and auditors who provide professional services to 456com may have access to your data on a strictly confidential, need-to-know basis.

All third-party data processors engaged by 456com are required to implement appropriate technical and organisational security measures to protect your personal data.

456com retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention practices are as follows:

• Active Accounts: Personal data associated with an active player account is retained for the lifetime of the account plus a minimum post-closure retention period required for legal and compliance purposes.
• Closed Accounts: Following the closure of a player account, we retain identity, transaction, and account records for a minimum period as required by anti-money-laundering and financial record-keeping regulations. After this period, data is securely deleted or anonymised.
• Communications: Support communications and complaint records are retained for a period sufficient to resolve any ongoing disputes and for quality assurance purposes.
• Technical Logs: Server logs and usage data are retained for a shorter period, sufficient for security monitoring and fraud detection, after which they are automatically purged.

When data is no longer required, 456com ensures it is deleted securely or anonymised in a manner that makes individual re-identification impossible.

456com takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, loss, alteration, or disclosure. These measures include:

• Encryption: All data transmitted between your device and the 456com platform is encrypted using 256-bit SSL/TLS protocols. Sensitive stored data is encrypted at rest.
• Access Controls: Access to personal data within 456com is restricted on a strict need-to-know basis. Staff who do not require access to player data for their role do not have it.
• Secure Payment Handling: Financial transaction data is handled by PCI-DSS compliant payment processors. 456com does not store raw payment credentials on its own systems.
• Fraud Monitoring: Automated and manual fraud detection systems monitor account activity for suspicious patterns, including unusual login attempts and abnormal transaction behaviour.
• Regular Reviews: Our security practices are reviewed regularly to keep pace with evolving threats and industry best practices.

While 456com implements robust security measures, no online platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights, we will notify affected users promptly and take immediate remediation steps.

456com strictly prohibits the use of its platform by any person under the age of 21. We do not knowingly collect personal data from individuals under 21. If we become aware that personal data has been collected from a minor, we will immediately delete that data and close the associated account. If you believe that a person under 21 has registered an account on 456com, please notify us immediately at [email protected] so that we can investigate and take appropriate action.

456com primarily processes and stores player data within secure data centres. In some cases, data may be processed by our third-party game software providers or identity verification partners whose servers are located outside Bangladesh. Where such international transfers occur, 456com ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to or higher than the protections described in this Policy. These safeguards may include contractual data processing agreements with third-party providers. By using the 456com platform, you acknowledge and consent to such transfers where they are necessary for service delivery.

456com may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or the services we offer. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically. Your continued use of the 456com platform after any changes are published constitutes your acceptance of the updated Policy. If you do not agree to the revised Policy, you should discontinue use of the platform and contact us to request account closure.